3rd International Conference Automotive Cockpit HMI USA 2016
Automated Drive - UX/User Experience - Driver Distraction - Connectivity Solutions - Usability - Multi-Modal Solution
The way drivers interact with their cars is evolving, driven by changes in a number of related domains – personal mobile devices, car technology, consumer electronics, demography and economics.
Therefore the ultimate challenge for HMI experts is the creation of an interface that is engaging, functional, easy to reach and use and not distracting. This has become even more important in the automotive cockpit, where the number of instruments and functions directly accessible to the driver has kept rising steadily over the years.
Introducing more content in the car has increased the complexity of UIs, forcing both OEMs and suppliers to think carefully about their development process. It is difficult to create UIs that are easy to use, not distracting and packed with all the features consumers demand. Car companies are starting to think more and more like electronics and high tech companies. Automotive HMI design has become the ultimate tool for brand differentiation for all automotive segments. The arrival of the connected car and the development of automated driving are main drivers.